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Insights

The Meaning Of Third Places

At includi, we specialize in developing places where people feel welcome, we often describe them as Third Places. What are Third Places, how do you recognize them and why are they indispensable for an inclusive society? The term "third place" was coined back in 1989 by urban sociologist Ray Oldenburg. The concept is based on the idea that home is our "first place" and our place of work or study is our "second place". Oldenburg¹ describes the "third place" as a public meeting place outside the home that provides opportunities for casual social interaction.

Urban Living Rooms

Examples of third places include parks, squares, neighborhood and village halls, cafes, cultural centers and, last but not least, libraries. We also see transformations into hybrid workplaces and hybrid hotels. In recent years, includi contributed greatly to many libraries development into meaningful third places. Whether in the role of city hall rooms or through collaborations with other local and cultural institutions, libraries fulfill an essential role for the community.

What is the common denominator of third places? Their social character: linger in leisure and surround yourself with people. Here you can meet casually with friends and family or stay individually in the presence of others. Inclusive third places are freely accessible; they do not oblige you to consume as a prerequisite to enter.

"For people to truly feel at home, the place must connect with its users on all levels."

Amy Goedhart Social Researcher
Amy Goedhart
includi

Positive Effects of Third Places

From community building, stimulating creativity, providing a sense of belonging to even reducing (local) crime, third places can contribute positively to social cohesion within societies². Moreover, third places are an important physical counterpart to digital environments. For example, research³ shows that libraries are growing in popularity among GenZ and Millenials. These digitally immersed generations view the library as more than just a place to borrow and read books. Appropriate programs and inviting spaces where you can connect and collaborate attract even non-readers to the library.

The Third Place Checklist

A third place, Oldenburg suggested, is a comfortable, community-oriented environment that feels like a home away from home. As an organization or institution, how do you become such a place where your community can flourish? Urban anthropologist and researcher Amy Goedhart explains, “At includi, we believe that a successful third place is one where everyone is welcome and comfortable.” This is in line with the work of Ray Oldenburg, who outlined a number of conditions for a third place to flourish.

Oldenburg thus argued that the place should be neutral, with no formal obligations. People should feel comfortable and free to come and go as they please. Equality should be key; you don’t necessarily have to be a member there and your social status doesn’t matter. The breezy atmosphere invites conversation and togetherness, to which regular visitors contribute positively. The space should be conveniently located and accessible. The look is simple and playful: not too formal, but a cozy place to enjoy, inviting fun and laughter.

"A third place is a comfortable, community-oriented environment that feels like a home away from home."

Ray Oldenburg is an American urban sociologist best known for his concept of "third places."
Ray Oldenburg
urban sociologist (1932-2022)

People make a place

A true third place doesn’t just materialize overnight. Amy continues, "Following Ray's criteria is easier said than done, and at includi we even take it a few steps further. For people to truly feel at home, the place must connect with its users on all levels. Among other things, the program, the atmosphere, the location and, of course, the physical form - the interior design - must all be appropriate to the local context. If cultural places are to become inclusive third places, it is not just about designing a beautiful interior. A vintage hipster style does not automatically create a place that is supported by the neighborhood, for example. Partly for this reason, it is important you involve users from the very beginning. This increases the chances of success. After all, it's people who make or break a place."

To be continued!

This insight is part one of a blog series on the topic of The Third Place. How do you develop such a relevant social place? In our next blog, we will discuss the framework for creating third places. Based on research and practical experience, includi’s framework has six solidly founded pillars. These pillars provide you with a structured approach to developing meaningful and successful social places. Make sure to follow the series and contact us if you want our pillars to start supporting your third place as well.

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¹ Oldenburg, R. (1989) The Great Good Place

2 Klinenberg, E. (2018) Palaces for the People

³ https://www.ala.org/news/2019/12/new-ala-report-gen-z-millennials-are-visiting-library-prefer-print-books

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